Watch the full interview here!
GD: Behind the Brand - Bodicomplete
Posted by Gym Direct, 14th March 2025
The Art of Adaptability: How Vaughn Langtry Built a Thriving Fitness Community
In the fast-paced world of fitness coaching, adaptability isn’t just a skill—it’s a necessity. Vaughn Langtry, the driving force behind Bodicomplete, has mastered the art of evolving his business to meet the needs of his ideal clients. From culture-driven hiring to innovative programming, Vaughn has built a brand that not only delivers results but fosters an inclusive, movement-first philosophy.
Let’s dive into his journey, exploring how his approach to coaching, education, and mentorship has made Bodicomplete a standout in the fitness industry.
Identifying and Catering to the Ideal Client
Why Knowing Your Ideal Client Matters
Many fitness businesses struggle with high turnover because they try to be everything to everyone. Vaughn took a different approach—he honed in on who he could serve best. By identifying his ideal client, he tailored his programs, communication, and coaching style to create an environment where clients feel understood and supported.
How Vaughn Built a Loyal Client Base
Rather than focusing solely on weight loss or aesthetics, Bodicomplete emphasizes movement quality, longevity, and sustainable fitness habits. This shift led to higher client retention and a strong sense of community, making Bodicomplete more than just a gym—it became a second home for many.
Culture-Driven Hiring & Coaching Philosophy
More Than Just a Gym—A Second Home
Max envisioned a gym that wasn't just about lifting weights but about lifting people. This philosophy has transformed Warehouse Gym Fitness into a hub for connection, where members motivate and support one another, forming genuine friendships along the way.
Inclusivity at the Core
Warehouse Gym Fitness welcomes a diverse range of members—from Olympic lifters and bodybuilders to parents looking for a fitness outlet while their kids play. The gym’s flexible approach ensures that no one feels out of place.
“We're trying to help people find this revelation in what movement actually is... rather than just, I'm here to lose 10 kilos in three weeks.”
Commitment to Education and Innovation
Why Continuous Learning Is Non-Negotiable
In an industry that’s constantly evolving, staying ahead requires continuous education. Vaughn invests heavily in learning, ensuring his coaching methods align with the latest science and industry trends.
A Science-Backed Approach to Running
One area where Vaughn’s expertise shines is running. While many fitness programs overlook proper running mechanics, Bodicomplete has integrated a research-based running methodology. The result? A thriving run group that attracts clients of all levels and improves their performance while minimizing injury risk.
Programming for All Experience Levels
Not every client is an experienced athlete, and Vaughn recognizes that. His programming philosophy is built on progression, offering scalable options for beginners while challenging advanced athletes. This inclusive approach makes fitness accessible to everyone, regardless of their starting point.
“Our program now delivers multiple streams...whether it's trying to improve in strength or trying to address fitness concerns."
Success in NRLW & Individualised Training
From Gym Floor to Professional Sports
Vaughn’s expertise extends beyond Bodicomplete—he’s also the Head of Strength and Conditioning for the NRLW. His role in professional sports has further refined his ability to optimise training programs and mentor up-and-coming coaches.
The Importance of Off-Season Training
For elite athletes, the off-season isn’t about taking a break—it’s an opportunity to fine-tune weaknesses and build a stronger foundation for the next season. Vaughn’s individualised training programs ensure players maintain peak performance year-round, setting them up for long-term success.
Bringing Pro-Level Training to Everyday Athletes
One of the unique aspects of Bodicomplete is that Vaughn applies the same high-performance principles used in professional sports to everyday clients. This approach bridges the gap between elite and recreational athletes, offering everyone the opportunity to train with expert guidance.
"What's nice during this off-season period is they get a chance to be a bit more individual...she squatted a a hundred kilos for an easy new pb!"
Watch the full interview, below. Don't miss out on exclusive insights from top gym owners!
Vaughn Langtry’s journey with Bodicomplete is a testament to the power of adaptability, education, and culture-driven coaching. By focusing on the right clients, investing in ongoing learning, and fostering a supportive community, he has built a fitness brand that stands the test of time. If you’re an aspiring coach, a gym owner, or a fitness enthusiast, there’s something to learn from Vaughn’s approach.
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