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Ever found yourself mid-scroll wondering, “Wait... didn’t they post this same squat video yesterday?” You’re not imagining things. Workout posts have become a daily fixture on social media, and now, science is weighing in.

A new study from Brunel University London suggests that people who frequently share their fitness routines online might not just be health-conscious... they could be showing signs of narcissistic traits. Yep, those gym selfies might be more than just progress pics—they could be subtle cries for validation.

And now that research is backing it up? It’s definitely worth a closer look.

Researchers at Brunel University gathered data from 555 Facebook users. These participants completed surveys that evaluated their personalities and social media habits. Spoiler alert: People who frequently posted about fitness weren’t just doing it to track progress.

The study revealed a consistent pattern—those who posted the most about their workouts were often seeking validation, attention, and admiration. In short, they were looking for that sweet dopamine hit that comes from a thumbs-up or fire emoji.

Let’s clear something up. We throw around the word narcissist a lot—especially when someone overshares but true narcissism includes traits like:

⚫ A grandiose sense of self-importance

⚫ A need for excessive admiration

⚫ A lack of empathy for others

⚫ Fantasies of unlimited success, power, or beauty

Sounds like your gym buddy who only talks about leg day? Maybe.

These traits often drive people to constantly present their best selves online. And what better way to do that than by showing off how ripped you are or how disciplined your lifestyle is?

Here’s the twist: narcissism wasn’t the only trait researchers found. People with low self-esteem were also more likely to share fitness content. Why? Because they were looking for positive reinforcement. A little pat on the back. Some much-needed encouragement from their digital crowd.

While narcissists might post to boast, those with lower self-esteem may post to cope. It’s the difference between “Look how great I am!” and “Am I doing okay?”

But here’s the thing—not everyone posts their workouts for the same reasons. And that’s where the conversation gets interesting.

We all know fitness content can be inspiring, empowering, and even educational. But it can also feel like a performance if the motivation behind it gets a little murky. So instead of judging, maybe it’s time we ask a few deeper questions:

✅ What makes a gym post authentic vs. attention-seeking?

✅How do we know if someone’s posting for accountability—or applause?

✅ Is there a healthy way to share progress without feeding the need for external validation?

We’re not here to call anyone out—we’re here to understand.

So let’s hear from you—trainers, fitness lovers, mental health pros, or anyone who’s hit “post” after a sweaty session:

What are your tips for keeping fitness content real? How can we build a more mindful, motivating feed for ourselves and each other?

Drop your advice, share your story, and let’s turn that gym selfie into something that lifts more than just weights.

Humans are social animals. Whether it’s a caveman showing off a hunt or a CrossFitter showing off a deadlift, we’ve always wanted others to say, "Nice job." Social media just turned that feedback loop into an instant game of likes and hearts.

Let’s shift the mindset—fitness isn’t about chasing a “perfect” body or showing off six-pack abs. It’s about showing up for yourself, in whatever body you’re in. Whether you’re lifting heavy, going for a walk, or just moving in a way that feels good, that’s worth celebrating.

Sharing your progress online doesn’t have to be about impressing others, it can be about empowering yourself and maybe inspiring someone else to do the same. Strength, confidence, and health come in all shapes and sizes and every version of that deserves a spot in your feed.

Dr. Tara Marshall, who co-authored the study, pointed out that while narcissists often receive more likes and comments, it might not be pure admiration. Sometimes, friends are just being polite. Secretly, they could be rolling their eyes thinking, "We get it, you're jacked."

There’s a blurry line between admiration and irritation. You might support your friend’s goals, but when every post is a sweaty selfie with hashtags like #beastmode, the novelty wears off.

Posting workouts isn’t inherently bad. Some people do it for accountability, to inspire others, or to track progress. The issue arises when the motivation is solely ego-driven or rooted in insecurity.

Ask yourself: Why am I posting this? If it’s to motivate or share a genuine win, great. If it’s to fish for compliments, maybe skip the post and go for an actual conversation instead.

The Good Side

✅ Encourages healthy habits

✅ Builds community and shared goals

✅ Tracks personal growth

✅ Share positive and helpful education

The Not-So-Great Side

❌ Triggers comparison and self-doubt in others

❌ Can become performative

❌ May reflect deeper psychological needs

Just like a good workout routine, social media habits need balance. Use your platform for good—celebrate victories, but stay grounded. The gym should build your body, not your ego.

At the end of the day, your workout is your journey. If sharing helps you stay consistent, go for it. But if you're only in it for the double taps and fire emojis, maybe it’s time to redirect that energy inward.

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